The founders

Yaakov Peri

Israeli politician and senior security officer. Served as a Member of Knesset on behalf of the Yesh Atid party, as Minister of Science, Technology and

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Ayman Samara

Marketing expert, strategic consultant, CEO and founder of Samara Marketing. Graduated in Business Administration with a specialization in Marketing, Finance and Systems Analysis, at the

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Roni Ariely

Founder of the “Cities Leading Change” project. Managed Arieli Advertising, which led the Israeli advertising market for 12 years. Later in life, he was the

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