Marketing expert, strategic consultant, CEO and founder of Samara Marketing. Graduated in Business Administration with a specialization in Marketing, Finance and Systems Analysis, at the College of Management, with 20 years of experience in marketing and communications in Arab society. Previously, served as a sports reporter and broadcaster for the Voice of Israel in Arabic, served as the Marketing and Communications Director of the Postal Authority and a member of the Postal Authority’s management. Member of the Board of Directors of the Jewish-Arab Center for Economic Development. Founded and managed “Arabesque” – from a group of sectors that specializes in research, marketing and communication services for the Arab population.